Generic advertising during the 2016 Olympic Games is now permitted. These guidelines were adopted by IOC Executive Board at the February, 2015, IOC Executive Board Meeting held in Rio de Janeiro. The guidelines allow athletes (and other Olympic Games accredited Participants such as coaches, trainers, and other Team Officials) to engage in generic (non-Olympic) advertising during the Games. The Guidelines have been adopted by the IOC Executive Board under the authority of Bye-law 3 to Rule 40 of the Olympic Charter.There are important rules regarding what is to be permitted that are of great importance to NOCs. ANOC wishes to bring to your attention the following:
1. Only generic advertising by athletes (or other accredited participants) is permitted during the Games, i.e., only advertising that does not create a connection with the Games, the Namibian National Olympic Committee (NNOC), the Olympic Movement, the Organizing Committee, or the athlete’s Olympic Team;
2. Generic advertising during the Games is not permitted unless an application is first made and is found to be in compliance with the NNOC. If the proposed advertising in the application is in contravention of the IOC Guidelines, it is not permitted. Some examples of advertising that is not permitted, described in the Guidelines as inadmissible practices, include: advertising that uses Olympic related wording, or that includes a prohibited use of images, and advertising that is timed so as to directly or indirectly create a connection to the Olympic Games or benefit from the appeal of the Olympic Games. Section C of the Guidelines includes these and other examples of advertising that is not permitted. Please refer to section C of the Guidelines for a list of these and more examples of inadmissible practices.
3. For Non-Olympic Commercial Partners, the application is to be made to the NNOC if the proposed generic advertising during the Games is only national in scope, and is to be made to the IOC if it is to be international. For international Olympic Commercial Partners and Olympic Broadcasting Rights Holders, the application is to be made to the IOC, and national Olympic Commercial Partners make their application(s) to the athlete’s (or other accredited participant’s) NOC.
ASSOCIATION OF NATIONAL OLYMPIC COMMITTEES
ASSOCIATION DES COMITÉS NATIONAUX OLYMPIQUES
ASOCIACIÓN DE COMITÉS OLÍMPICOS NACIONALES
+ (41) 21 321 52 60
Chemin des Charmettes 4 – 1003 Lausanne, Switzerland
+ (41) 21 321 52 61 www.anocolympic.org
4. Subject to a similar prior approval process, Olympic Commercial Partners may use an athlete (or other accredited participant) in supporting (encouraging) or congratulatory messages during the Games. It is important to note that, in these messages, the athlete (or other accredited Participant) must be dressed in his or her National Olympic Team clothing or unbranded clothing unless he or she has expressly received approval from his or her NOC to appear in other clothing.
5. The NNOC is entitled to restrict or even prohibit generic advertising on the part of their athletes (and other accredited participants) during the Games. Please read the Guidelines, which can be found in their entirety on the IOC NOC extranet, carefully and completely.