The Olympic rings are the visual representation of Olympism and are one of the most widely recognised symbols in the world. They represent the Olympic brand with the Olympic values of Excellence, Friendship and Respect at the core. These positive universal values give the Olympic brand a powerful, emotive and unique identity that transcends sport and resonates strongly with people of all ages and cultures from all over the world.
The responsibility to promote these Olympic values locally has been imposed on the Namibian National Olympic Committee (NNOC) by the IOC. The NNOC fully embraces this responsibility and considers it a great tool to positively impact our country. This is also clearly evident from the vision of the NNOC – ‘To become the leading NOC on the continent by creating a sustainable environment to improve the quality of life of Namibians by embracing the Olympic Ideals and Values.’
In order to achieve this vision, the NNOC however needs strong partners to work with. In order to offer commercial partners maximum benefits from teaming up with the Olympic Committee, two significant steps have been taken.
Firstly, a partnership structure based on international best practice has been developed by the NNOC with the assistance of Proactive Sports Marketing & Management as consultants. Based on this structure sponsors are given the opportunity to team up with the NNOC on different partnership levels with a wide range of benefits and rights available on each level.
In addition to the IOC’s Worldwide Olympic Partners, the NNOC offers the following partnership categories: Premium Namibian Olympic Partner, Namibian Olympic Partner, Official Namibian Olympic Supplier as well as a Official Supporter category.
The foundation of the Olympic marketing programme is the enduring strength of the Olympic brand, which attracts commercial partners that are eager to align their own brand with the values of Olympism.
The Olympic brand continues to be extremely strong worldwide and partners see increasing value in associating with the brand. The IOC’s revenues from its TOP sponsorship programme have reached a record level in the current 2013-2016 quadrennium, exceeding US$1 billion.
As second step, to build on this strong foundation, the NNOC has appointed Proactive Sports Marketing & Management as consultants to improve the marketing and public relations activities at a local level. This improved marketing drive will help promote the Olympic Movement and the NNOC activities in Namibia and at the same time will ensure a significantly improved amount of exposure for partners of the Olympic Committee.
22nd November 2017
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